SuperNation and Synot agree landmark partnership

Perhaps a software developer in the online gambling industry that appears to operate under the radar, Synot Games nevertheless has a strong history with in excess of 25 years of experience providing online gambling content to a range of top operators.

This is reflected in their most recent move that has seen them link up with European Gaming operator SuperNation who have a key presence in Sweden, Norway, Finland, and Germany, as well as the UK market.

The partnership has meant that Synot has taken its content live with all of SuperNation’s brands in the online gambling industry in a move that will see it considerably expand its global reach.

It means that SuperNation will benefit from a wide range of Synot Games’ video slots; a niche where it has witnessed considerable traction over the last couple of years with some prominent titles that have been received with a great deal of optimism among customers.

Head of business development at Synot Games, Priscilla Gatt has been particularly vocal about the partnership emphasising that SuperNation is a great partner for the software developer, especially when it comes to the strength and popularity of their platforms in order to expand the presence of their products.

She also referred to the fact that adding SuperNation will allow them to reach further into global markets, especially growth regions such as India, New Zealand, and the US.

Similar sentiments were also voiced by SuperNation Casino Manager, Rasmus Hammar, suggesting that there is a significant amount of potential represented from this alignment. It is especially the case from the standpoint that the brand’s plan is to continue to strategically provide the very best content for players in different segments, from newcomers to more seasoned online gambling enthusiasts.

Who are Synot Games?

While there are major software providers in the online gambling industry that receive a lot of attention such as NetEnt, Microgaming and Playtech, over the last five years, the industry has given birth to a new kind of developer.

These are often more agile and boutique, though while smaller, it means that they are able to move quickly in order to get a new game or slot to the marketplace. In addition to this, it means that they have to differentiate themselves considerably from their rivals and identify a more segmented approach with their development strategy. 

Synot Games, it could be argued sit somewhere in the middle. Despite having what could be described as a long history, which was initially focused more on land-based solutions, they are not quite on the level of the major software providers in terms of prestige and have almost gone through a rebrand over the last few years as they identified a way to be more targeted in their growth.

Indeed, they have a presence in over 20 countries around the world in the online gambling industry but are arguably more well known in the Czech Republic, Greece, Spain, Poland, Romania, and Latvia. 

This latest move could change all that, with SuperNation providing a platform through its brands to expand more into global markets where their products can capitalise on the increased attention that they will receive.