Rush Street Interactive secure entry into Mexican market

US online casino and sports betting operator, Rush Street Interactive has struck a sensational partnership with Mexican-based media corporation, Grupo Multimedios which will see the country be able to offer the products and services to the country’s residents. 

RSI’s award-winning platform will be available in the country, courtesy of a gaming license that Grupo Multimedios holds and as a result, necessary steps are being made to make sure that it is a smooth transition.

It means that such a partnership will, for all intents and purposes, make sure that RSI can leverage the vast range of assets that Grupo Multimedios has at its disposal, in order to make sure that the platform is marketed to the right target market. With an array of distribution channels under the media group, it essentially makes it significantly easier for promotional campaigns, in addition to cross-content integration and advertising. 

Q2 of 2022 planned for launch

As things currently stand, the second quarter of 2022 is being planned as a launch date in the country, which will effectively be ‘go time’ meaning customers can deposit money at the website and engage in online gambling activities. 

Rush Street Interactive boasts a wide range of slots and games at its online casino portal, from an array of the best software providers in the online gambling industry, including some of the most notable and newest titles. 

Having been around for a substantial amount of time, Rush Street Interactive was one of the earliest online gambling groups in the US, with brands such as BetRivers and PlaySugarHouse, while it currently has online or retail operations in 13 US states.

For Mexico, securing an operator of this magnitude with the kind of pull that it has is somewhat of a coup, particularly Grupo Multimedios, considering the potential cross-marketing opportunities.

With online gambling increasing in popularity, the world over, Mexico is just the latest country in Latin America to really start to ramp up its activity in the industry, signalled by this move, which could well lead to further deals with US operators.

Prime opportunity for growth

Such a partnership has been greeted with considerable enthusiasm on both sides, with Angel Cong, Co-CEO of Multimedios indicating that the arrangement can bring about the same kind of positive impact that Rush Street Interactive has had in both the US and also Colombia - another Latin American country where they have achieved significant traction.

Meanwhile, Richard Schwartz, Chief Executive Officer of Rush Street Interactive stated his belief that in the fact that the company can be a major success in Mexico and as the first US company in the country, it can make sure that it is in a prime position in the marketplace. 

With, in excess of 130 million people in Mexico, this is substantially more than the 50 million of Colombia, however, it means that it is a chance for Rush Street Interactive to add further to its Latin American portfolio.