Soft2Bet expands Swedish presence with Betinia brand

Online casino software provider Soft2Bet has enhanced its growth in the rapidly increasing Swedish market, after releasing its Betinia brand to customers in the Scandinavian country.

Sweden is widely regarded as one of the fastest-growing online gambling markets in northern Europe and as a result, the firm is hoping that the timely entry with Betinia has the kind of impact that it is hoping for.

A well-revered software company in the space, Soft2Bet has steadily enhanced its reputation within the online gambling community for the highly detail orientated nature of its development specification and through the Betinia brand, it has a lot of potential to excel.

What can customers in Sweden expect?

Under the terms of the arrangement, it means that visitors to the Betinia site can find in excess of 3,000 different slots and games, including exclusive offerings from Soft2Bet itself developed especially in-house for the particular market.

Due to the targeted nature of the site, a significant amount of research has gone into making sure that the software suite on offer appeals to the Swedish market and customers will be able to find slots and games that are in line with what appeals to them.

As well as from Soft2Bet, Betinia offers a suite of products from some of the best software providers in the industry, including NetEnt, Evolution Gaming and Play’n Go in addition to a number of others.

Featuring a range of classic and the latest slots, customers will also be able to find a satisfying number of table games plus many different jackpot slots, all of which have wide-ranging amounts that can be won.

Boris Chaikin, CEO at Soft2Bet has indicated that the Swedish market feels like an appropriate one to enter, due to the fact that Soft2Bet is already particularly well-established in the country and, as such, when it comes to branding, should not have too much difficulty gaining the kind of exposure that it needs.

Armed with a license from the highly reputable Malta Gaming Authority (MGA), the brand has everything in place that it needs to be successful in the country and can position itself strategically to challenge the best.

More in the pipeline for Soft2Bet?

Especially in the Swedish market, Betinia will certainly be a great litmus test for Soft2Bet to monitor whether there is potential to establish other iGaming brands in the future, whether this is in Sweden, Scandinavia or even further afield.

What may become an option, depending on the success of this venture is that Betinia may well expand into other territories as well, especially across the northern regions, if licensing is a smooth process.

Certainly in northern European countries like the Netherlands it has become particularly difficult for brands to be granted a license with the country having regulated towards the end of 2021, though others may be a possibility.