Novomatic and R2 Gaming in Canadian market deal

Online gambling software provider, Novomatic Americas has linked up with Canadian online content distributor, R2 Gaming in order to make the most of the recently regulated Ontario market.

As a result, it means that R2 Gaming’s comprehensive suite of innovative games and slots will become part of the Novomatic family and assist in helping to attract interest from iGaming firms looking to gain a presence in Ontario.

The province, which has been recently regulated, represents huge potential for the industry, with this likely to become the main, principal market in Canada, even taking on some of the states in the US, from a revenue perspective.

R2 committed to next-level growth

Such a deal for R2 Gaming indicates that they are following the path that they want in order to cement themselves as a leading, boutique content developer, servicing some of the major software providers over the next few years.

Novomatic is a global software provider with mass recognition in the industry and as a result, this partnership can only help it to secure further ones down the line - especially if there is a considerable amount of traction in terms of the popularity of its products.

The partnership has been described by company representatives as a powerful combination and one that will help to put R2 Gaming on the map while also further enhancing Novamtic’s reputation as an industry heavyweight.

Ontario possesses major potential

It is widely believed among a number of industry insiders, that Ontario can become a market to be reckoned with over the next few years, especially due to the nearly 15 million population, with many in the professional services industries.

In addition to this, Ontario has attracted license submissions from every major US sportsbook and online casino, indicating that this could be a considerably lucrative market to be active in.

FanDuel, DraftKings, BetMGM, Caesars and many others have all had licenses approved over the last few weeks and each brand already has put plans in place in order to help it become the leader in the province, with FanDuel being the marginal leader in the most amount of states in the ever-expanding US market.

Such news is great for Ontario-based R2 Gaming in addition to its new partner, Novomatic, because this clearly indicates that there will be a huge demand for online sports betting and casino and the companies can collaborate effectively in order to make sure that the market is catered for fully.